With the rapid spread of mobile terminals and smartphones in the information age, modern information dissemination methods such as blogs, microblogs, and WeChat have emerged. New media have infiltrated people's daily work, study, and life, especially the formation of online public opinion. Communication has brought new opportunities for the construction of a clean government culture. The Bureau of Meteorology of Zhumadian City, Henan Province took advantage of this opportunity to make full use of and bring into play the various advantages of the new media so that they could play a role in the construction of a clean and honest government culture.

Speaking of the highlights, there are two points worth noting. First, in the form of innovation, the use of flexible and diverse forms of communication to achieve the purpose of propaganda and education; the second is to innovate in the dissemination of content, and constantly enhance the influence of the integrity of the cultural position and culture of the anti-corruption culture The infectious power always adheres to the correct political direction and public opinion guidance, highlights the functional characteristics of discipline inspection and supervision, establishes the awareness of the red line, and uses “spoke words and phrases” to maximize information dissemination, deepen the depth, and optimize the benefits for the city. The disciplinary inspection and supervision department of the meteorological system issued information on disciplinary inspections and supervision, interpreted party rules and regulations, conducted anti-corruption education, promoted the culture of honest administration, and established a new platform for the construction of a clean and honest government culture, so as to continuously expand the coverage and influence of the construction of a meteorological and honest government culture; and strive to create a clean and meteorological atmosphere. Cultural atmosphere, make full use of the favorable advantages of new media, train party members and cadres and staff members to establish a sense of honest government, create a harmonious culture of honesty and clean government, and really do a good job of fighting corruption and building a clean government.

There have been new changes in the environment and tasks for the building of a clean and honest government culture. This is the result of the effective use of the new media by the Bureau. These changes have brought new opportunities for the construction of a clean and honest government culture. The staff of the meteorological party members of the Zhumadian City often pay attention to the official WeChat public number of the “Breeze Central Plains” and “Breeze Zhumadian” and the “Breeze-day weather” WeChat group. These accounts are closely related to the issue of violations of discipline and violations that are frequently made by party members and cadres. We use WeChat to push everyone to be disciplined, observe the rules, practice the “Three Strict and Three Realities,” and guide the majority of party members and cadres to be strict in self-cultivation, pragmatic, and honest. In politics, strive to be loyal, clean, and be a good cadre. In important festivals and key periods, the bureau sends party-member cadres short messages and clean government briefings to party members and cadres to timely grasp the new trends in party style and clean governance, pass new requirements, and take frequent warnings to spread the scope of the climate-friendly culture to create a “fresh wind run”. "In the middle of the day, clean and honest with me" good working environment, so as to improve the efficiency of the construction of a clean and honest government culture, and build a positive political environment.

According to the timeliness and interactive nature of the new media's dissemination, the Bureau made full use of texts, pictures, sounds, videos, etc. to make the culture of honest and clean government richer in content, more diverse in form, and more influential in language. The vast number of meteorological Party members and cadres and staff members can share information on the construction of a clean government culture at any time and any place, and independently conduct cultural and cultural education and study activities, which also enhances the interaction of everyone in the construction of a clean and honest government culture.

By using new media to chat and leave messages, employees can engage in all aspects of interaction, promote positive examples, promote the main melody, give full play to positive energy, and formulate reasonable plans for the construction of an honest and clean government culture. There is a benign and interactive mechanism for the construction of a meteorological and honest government culture that can timely receive feedback from meteorological party members and cadres and workers, and use their ideological dynamics as a basis to strengthen the construction of an honest and clean government culture. According to everyone’s opinions, the Bureau guides and answers relevant questions in a targeted manner, eliminates some passive resistance from party members and cadres, and improves the practical effect of the construction of a clean and honest government culture; at the same time, it artistically refines and processes the cultural materials of the clean government so that it has The profound spiritual content can truly reach the heart of every employee.

The use of new media, "create" clean government "lightning rod", so that everyone as safe and secure as possible, this is the practical work for the staff of the Zhumadian City Bureau of Meteorology.